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Brandon MathewsCPEDEmail: firstname.lastname@example.org
by Brandon Mathews - March 12, 2021
Source: Brandon L. Mathews
Many families are itching to get outside as they start to get a taste of spring weather.
And it’s no secret that the world is ready — and needs — a break from the travel restrictions
and social distancing guidelines presented by the global pandemic.
According to the New York Times, 61.1 million people have received at least one dose
of the Covid-19 vaccine, including 32.1 million people who have been fully vaccinated.1 Coupled with the loosening of guidelines and warmer weather approaching, families
are ready to scratch that outdoor itch. But where do families go to get information
about places and attractions in Arkansas? Arkansas.com of course.
Arkansas.com is a gateway to all that the Natural State has to offer tourists and
locals who want to play and explore. Detailed profiles of cities, regions and standing
attractions are available for every corner of the state. Prospective travelers can
even search by activity like swimming, hiking, shopping and motoring to name a few.
What makes the site even more appealing is the ability to plan a trip for the entire
family around a core feature or attraction like the Spring River or downtown Calico
Rock while exploring all there is to see and do around it. The best part about Arkansas.com
for businesses and communities is that listings are completely free.
On January 6, 2021 CREATE BRIDGES partnered with Arkansas Tourism, a division of Arkansas
Department of Parks, Heritage and Tourism, to host a virtual workshop demonstrating
how businesses can get listed on Arkansas.com and manage their listings through the
The workshop explained what the Extranet was, how to manage a listing and use its
dashboard and why businesses should update their listing regularly. In 2018, the website
underwent a complete overhaul including new branding, inspirational content and easier
navigation on desktop and mobile devices.
The state heavily invests in promoting Arkansas.com in other states, and in 2019 over
2.5 million users visited the site; 85% were first-time visitors and 80% were out-of-state.2 For regions like those served by CREATE BRIDGES, Arkansas.com can be a valuable tool,
Source: Arkansas.com landing page: https://www.arkansas.com
The more attractions and activities a region boast, the greater its pull-factor will
be over similar areas in other states. Prospective travelers are looking for the best
use of their time and money when traveling. If information is outdated, incorrect
or unavailable, chances are your business and community will be passed over. Arkansas.com
is a great tool for CREATE BRIDGES communities — and others — to stay relevant and
accessible to prospective travelers without having to spend any money. Of course,
there are additional opportunities to promote your business though co-op marketing
programs and advertising, but these are optional.
Travel is on people’s mind. And it’s still highly important to remember that the global
pandemic is still a very real and dangerous threat. Now is the opportune time to update
your Arkansas.com listing or create one.
If you know someone who could benefit from an Arkansas.com listing, please share this
post with them so that Arkansas communities can be ready. For questions, contact Brandon
L. Mathews | email@example.com.
CREATE BRIDGES Informationwww.uaex.uada.edu/createbridges
Arkansas.com Resources and Other Trainingswww.uaex.uada.edu/createbridgesresources
Arkansas.com and Extranet Resourceswww.arkansas.com/industry-insider/marketing-communications/extranet