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Julianne DunnCPED - CREATE BRIDGESPhone: 501-671-2158Email: firstname.lastname@example.org
by Tiffany Maurer (Guest Blogger) - May 26, 2021
We recently invited CREATE BRIDGES Regional Steering Committee members to write about
the regional strategies they believe are the most beneficial for their communities.
Tiffany Maurer, director of economic development for Sevier County, chose to highlight the CREATE BRIDGES Resource Library as a helpful tool for business
owners. Find her guest article below.
CREATE BRIDGES, an economic development pilot program established to boost regional
tourism and retail, has created a library of resources with videos on their website for small businesses.
One resource involves a series of videos - the Online Customer Engagement and Commerce
Video Series. This section covers topics such as using Google My Business, Facebook,
TripAdvisor and Yelp.
All of the series offer information about the platforms and demonstrates how business
owners can claim their business to bring in more sales, improve communication with
customers, and utilize the free opportunity for advertising.
The Create Bridges team offering this video series is such a great service for our
business owners that want to take control of their online marketing and engagement,
but don’t have the time to sit through lengthy seminars. This series was made with
busy business owners in mind, and that’s a testament to the thought they put into
All videos in this series are less than 10 minutes long and are sorted by platform
for ease of navigation.
Another feature of the resource library is a recorded webinar teaching local business
owners how to add their business to the Arkansas.com tourism website. This FREE listing
gives small business owners statewide exposure and the ability to be found by the
more than three million visitors to the state’s tourism website annually, driving
traffic back to the business website and social media accounts.
Suzanne and James Babb, members of the 3C's Regional Steering Committee and owners
of Pepper Creek Properties, also created a fun step-by-step video to demonstrate how easy it is to update a
business profile on Arkansas.com.
The Online Customer Engagement and Commerce Video Library is just one of seven video
series currently being offered by CREATE BRIDGES on their website. You can access
the business resources page at: uaex.uada.edu/business-communities/strategic-planning/support-resources.aspx.
The CREATE BRIDGES 3C’s Region, consisting of Howard, Little River, and Sevier counties,
was selected in the fall of 2018. Like other programs and agencies, the CREATE BRIDGES
team had to reassess their objectives in 2020 while facing the challenges associated
with the COVID-19 pandemic and immediately address challenges facing retail, accommodation,
tourism, and entertainment businesses and workforce.