UACES Facebook Persuasive Speaking Topic for Leadership Lunch and Learn
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Persuasive Speaking Topic for Leadership Lunch and Learn

by Lisa Davis - July 30, 2022

Dr. Hunter Goodman, assistant professor in community, workforce, and economic development, presented on the topic, Persuasive Speaking, during July's Leadership Lunch and Learn webinar.Persuasive Speaking

The resources she used in preparation for the presentation and recommended for participants include:

Goodman talked about a leader’s role in communication.

“The leader bridges the gap between doing and being, between dreams and the actions that make those dreams real. Commitment and passion allow us to cross that bridge," she said.

She suggested participants think about a leader as a “creator of progress” instead of a “change agent” because, in general, people do not like change. A leader’s role in communication is to tell the story in ways that:

  • values that support the message are clear.
  • people have a way to be fully invested in outcomes from their actions.

Leaders should:

  • know what is at stake.
  • understand goals you are trying to accomplish.
  • reflect on how your personal values are aligned with the greater purpose.

She referenced Pearce when she stated, as we communicate, we need to consider the following questions:

  • “We can communicate and articulate the strategy. Can we articulate the values that call the strategy forward?”
  • “We can have tremendous clarity about where we are going. Can we transmit the depth of what we are up to?”
  • “We can define the results we want to accomplish”
  • How do they “make a difference in the quality of life where we live and how our efforts create meaning for others?”
  • “Do we generate mere satisfaction from those that engage, or do we have a sense of loyalty to the leader or the cause?”

Participants were asked to reflect on the following questions:

  • Who are you?
  • What do you want to accomplish?
  • What are the defining moments that reflect the way you see the world?
  • How do your values translate to your actions?

Next, Goodman discussed the following questions.

  • “Given your defining moments, and the values associated with them, what condition in your chosen industry would you change and how?”
  • “What is the most important social issue we must deal with as a community? How would you correct it?”
  • “What causes and goals receive the time, treasure, and talent you devote to personal philanthropy?”

Watch the full presentation here.

The next session in the Leadership Lunch and Learn series will be at 12:15 p.m., Aug. 31. Dr. Karen Ballard, chief executive officer of B & B Legacy Farms, LLC, will focus on change management. 

Register here