CREATE LIFT (Celebrating REtail, Accommodations, Tourism and Entertainment by Leading Innovation through WorkForce Training) is a workforce development certification focused on skills and information
for those working in retail, entertainment, accommodations, and/or tourism sectors.
These skills were identified as part of the CREATE BRIDGES (Celebrating REtail, Accommodations,
Tourism, and Entertainment by Building Rural Innovations and Developing Growth Economies) economic development program in Fulton, Howard, Izard, Little River, Sharp,
and Sevier counties. Business owners, managers, and employees were interviewed and
surveyed about current skills and desired skills for these four sectors. Once these
skills were identified, the CREATE BRIDGES team worked with area educational institutions and workforce development programs
to create these five modules.
The CREATE LIFT certificate takes less than 10 hours to complete. Once completed, participants will
receive a certificate that lists the skills and information that has been covered.
CREATE LIFT is currently available in English and Spanish.
To sign up, follow this link, create a login on UADA's Courses page, and search for
Sign Up Here for CREATE LIFT
The first of five modules, ESSENTIAL SKILLS, walks you through the difference between hard and soft skills, ethics in the workplace,
and how to bring together a team.
Module 1 requires about 2 hours to complete.
The four videos in this module are presented in English by Kendra Smith, Career Development
Specialist with Ozarka College.
The purpose of the CUSTOMER SERVICE module is to share how to best provide WOW Customer
Service, no matter the situation.
Module 2 requires about 1 hour and 21 minutes to complete.
This module is presented by Barbara Lacefield, Chair of Division of Professional Studies
at Cossatot Community College of the University of Arkansas.
The purpose of the HOSPITALITY module is to share how to best provide the best service
in hospitality roles, whether you are working with food directly or greeting guests.
Module 3 requires about 1 hour and 40 minutes to complete.
This module is presented in English by Dr. Amy Queret-Mitchell, Culinary Program Director
and Lead Faculty member at Ozarka College.
The purpose of the TECHNOLOGY AND MARKETING module is to share ways to take initiative
and engage customers through social media, photography, and branding.
Module 4 requires about 2 hours and 15 minutes to complete.
This module is presented by subject matter experts in southwest Arkansas. Each presentation
will also include a short bio of the presenter, along with ways to connect with their
The purpose of the TOURISM module is to demonstrate the uniqueness of your area and
help you provide visitors with helpful information to navigate around the area.
Module 5 requires about 30 minutes to complete.