Pick up know-how for tackling diseases, pests and weeds.
Farm bill, farm marketing, agribusiness webinars, & farm policy.
Find tactics for healthy livestock and sound forages.
Scheduling and methods of irrigation.
Explore our Extension locations around the state.
Commercial row crop production in Arkansas.
Agriculture weed management resources.
Use virtual and real tools to improve critical calculations for farms and ranches.
Learn to ID forages and more.
Explore our research locations around the state.
Get the latest research results from our county agents.
Our programs include aquaculture, diagnostics, and energy conservation.
Keep our food, fiber and fuel supplies safe from disaster.
Private, Commercial & Non-commercial training and education.
Specialty crops including turfgrass, vegetables, fruits, and ornamentals.
Find educational resources and get youth engaged in agriculture.
Gaining garden smarts and sharing skills.
Creating beauty in and around the home.
Maintenance calendar, and best practices.
Coaxing the best produce from asparagus to zucchini.
What’s wrong with my plants? The clinic can help.
Featured trees, vines, shrubs and flowers.
Ask our experts plant, animal, or insect questions.
Enjoying the sweet fruits of your labor.
Herbs, native plants, & reference desk QA.
Growing together from youth to maturity.
Crapemyrtles, hydrangeas, hort glossary, and weed ID databases.
Get beekeeping, honey production, and class information.
Grow a pollinator-friendly garden.
Schedule these timely events on your gardening calendar.
Equipping individuals to lead organizations, communities, and regions.
Guiding communities and regions toward vibrant and sustainable futures.
Guiding entrepreneurs from concept to profit.
Position your business to compete for government contracts.
Find trends, opportunities and impacts.
Providing unbiased information to enable educated votes on critical issues.
Increase your knowledge of public issues & get involved.
Research-based connection to government and policy issues.
Support Arkansas local food initiatives.
Read about our efforts.
Preparing for and recovering from disasters.
Licensing for forestry and wildlife professionals.
Preserving water quality and quantity.
Cleaner air for healthier living.
Firewood & bioenergy resources.
Managing a complex forest ecosystem.
Read about nature across Arkansas and the U.S.
Learn to manage wildlife on your land.
Soil quality and its use here in Arkansas.
Learn to ID unwanted plant and animal visitors.
Timely updates from our specialists.
Eating right and staying healthy.
Ensuring safe meals.
Take charge of your well-being.
Cooking with Arkansas foods.
Making the most of your money.
Making sound choices for families and ourselves.
Nurturing our future.
Get tips for food, fitness, finance, and more!
Understanding aging and its effects.
Giving back to the community.
Managing safely when disaster strikes.
Listen to our latest episode!
Arkansas Procurement Technical Assistance CenterPhone: 501-671-2390Fax: 501-671-2394Email: ptac@uada.edu
by Kim Magee - September 1, 2020
Magna IV Color Imaging located in Little Rock is a printing and marketing business. In business since 1975, Magna IV usually relies on business from printing material for national brands in the restaurant, fitness, non-profit and event industries.
When COVID-19 hit our nation, Magna IV was significantly impacted as national businesses were closed and events were canceled due to social distancing requirements. Pre-COVID, Magna IV employed over 60 people. Now, they have shrunk to less than 40 employees. Magna IV quickly took action to pivot their business model to stay afloat.
Magna IV has been an Arkansas PTAC client since 2012. Steven Schilling, director of sales and marketing, reached out to PTAC Counselor Liz Russell when making pivoting decisions. They discussed opportunities in the emergency response arena, qualifications of printing as an essential service, as well as general contracting.
Schilling along with Magna IV President Kristi Dannelley adapted by expanding their product offerings, and saw demand grow when Gov. Asa Hutchinson mandated COVID-19 signage for businesses. The company initially provided the mandatory signage free of charge to other businesses. That led to creating special kits to sell that included a mix of floor graphics, window clings, posters, sandwich board stands, sandwich board inserts and banners.
The kits are not the only way that Magna IV is helping fellow businesses. They are dedicated to assisting in coming up with creative ways for their business customers to get their message out during these times when they are not able to host events or attend trade shows. This includes creative ways of sourcing, distributing and packaging swag or products to continue getting their message out.
Magna IV has taken “marketing for the new normal” to heart. Other COVID specific products now in their portfolio include customized masks, school sanitization supply packages, desk partitions, branded PPE, disposable menus, directional signage and more.
Our monthly success story typically features a client that has recently received a government contract. However, these are not normal times. We wanted to feature Magna IV and congratulate them on the success of pivoting their business, and thank them for helping other businesses survive and thrive during the pandemic. We are grateful to our resource partner Arkansas Manufacturing Solutions for referring Magna IV to Arkansas PTAC.
To learn more about Arkansas PTAC and discuss opportunities in different arenas, connect with us by calling 501-671-2390.