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Melody Curtis Arkansas Extension Homemakers Phone: 501-671-2012Fax: 501-671-2323Email: mcurtis@uada.edu
by Nancy Hightower - September 23, 2021
It's easy to overlook social media when promoting your organizations, clubs, and events. However, social media is one of the easiest ways to spread information about these things to a high number of people.
Extension Social Media Manager, Melissa Johnson, answers some questions about Facebook, how it works, and how important it is to engage in posts you want promoted.
Facebook uses an algorithm to determine what posts or content people should see.
Liking, commenting, and sharing are ways you can engage with a post.
Engaging with a post boosts its score with the algorithm. Comments you make on a post will sometimes show up on your friends newsfeed and can encourage them to comment as well. Sharing a post will also help a post show up on your friends' newfeeds and on your profile page.
The more active you are on Facebook or other platforms, the more those platforms will tend to reward you. Being more active and posting regularly to a page will increase the likelyhood that it will be engaged with and seen by more people.
It is very important when making content on social media to think about how the user experiences the content. Think about things that engage you, things that pique your interest. Observe yourself while you use social media. Which content were you more likely to read? Click on? Comment on? Watch? Often, our audience is extremely similar to us. The things that tend to engage us will likely also engage our users.
Social media is one of the most helpful tools at hand to use for promotion, but you have to make sure to engage with posts you want to see and you want others to see. Liking, commenting, and sharing all only take a second but these actions can really make a difference in spreading the word about your interests, clubs, and events.