March 1, 2021

What do you know about Arkansas wines? New survey wants to know

By Mary Hightower
U of A System Division of Agriculture

Fast facts:

Arkansas Quality Wine Program seeks consumer input on wines
Online survey takes less than 15 minutes

(282 words)

(Newsrooms — with downloadable illustrations at https://flic.kr/s/aHsmUwm6sA)

FAYETTEVILLE, Ark. — What do you know about wines made in Arkansas? A new survey from the Arkansas Quality Wine Program wants to know.

WINE COUNTRY — A new survey from the Arkansas Quality Wine Program seeks to evaluate Arkansans' knowledge of wine. The survey is expected to take less than 15 minutes to complete, and will be open until April 1. (Image courtesy AQW.)

The survey is expected to take less than 15 minutes to complete, and will be open until April 1. Those who complete the survey may enter a random drawing for gift cards, said Renee Threlfall, enology and viticulture research scientist for the University of Arkansas System Division of Agriculture. Threlfall works within the Division of Agriculture’s Arkansas Agricultural Experiment Station.

Threlfall is also director of the Arkansas Quality Wine Program, also known as AQW. The Arkansas Quality Wine Program was developed in 2020 by the Division of Agriculture as a two-year initiative to advance the Arkansas grape and wine industry. The initiative was funded by the Arkansas Department of Agriculture Specialty Crop Block Grant Program. To learn more about the AQW program, visit http://bit.ly/2MkIQPQ or www.facebook.com/arkansasqualitywine.

“The data from this online survey gives our team an idea of how consumers perceive Arkansas wines and will help us determine our approach to enhancing that perception,” Threlfall said. “We will also share this insight with Arkansas commercial wineries so that wine production can be modified to meet consumer demands.”

Find the survey here: https://uark.qualtrics.com/jfe/form/SV_6yPgV6ZDX5sWvMV.

Research information

This request for participation in research has been approved by the University of Arkansas Institutional Review Board (IRB). For questions about this survey, please contact: Renee Threlfall, Food Science Department, UA System, 479-575-4677. rthrelf@uark.edu.

This project (#2011296497) was approved by the University of Arkansas IRB on 11/23/2020. Pertinent questions or concerns about the research, research participants' rights, and/or research-related injuries to participants should be directed to the Arkansas IRB Coordinator, Ro Windwalker 479-575-2208 or irb@uark.edu.

To learn about extension and research programs in Arkansas, visit https://uada.edu/

About the Division of Agriculture

The University of Arkansas System Division of Agriculture’s mission is to strengthen agriculture, communities, and families by connecting trusted research to the adoption of best practices. Through the Agricultural Experiment Station and the Cooperative Extension Service, the Division of Agriculture conducts research and extension work within the nation’s historic land grant education system.

The Division of Agriculture is one of 20 entities within the University of Arkansas System. It has offices in all 75 counties in Arkansas and faculty on five system campuses.

The University of Arkansas System Division of Agriculture offers all its Extension and Research programs and services without regard to race, color, sex, gender identity, sexual orientation, national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer.

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Media Contact: Mary Hightower
Chief Communications Officer
University of Arkansas System Division of Agriculture
mhightower@uada.edu
501-671-2006