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By Ryan P. RuizUniversity of Arkansas Department of Agricultural Economics and Agribusiness
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Download related PHOTO: https://flic.kr/p/MYMXj8
FAYETTEVILLE, Ark. — The University of Arkansas System Division of Agriculture provided
leadership to host the National Direct Agricultural Marketing Summit, the first national conference focused on providing technical assistance to direct
marketing practitioners and stakeholders.
Ron Rainey, professor of economics and director of the Division of Agriculture's Southern
Regional Risk Management Education Center, served as co-chair of the event. Rainey
is also a professor in the University of Arkansas’ department of agricultural economics
The summit was held Sept. 15-18 in Arlington, Virginia, and attracted 400 attendees
from 43 states.
Rainey led the planning for the summit through a cooperative agreement with USDA's
Agricultural Marketing Service. The summit conveners included USDA's Agricultural
Marketing Service, Farm Credit, Farmers Market Coalition, National Value-Added Agriculture
Conference and the Food Distribution Research Society.
Rainey said the summit provided a rare engagement opportunity for direct marketing
farmers, managers of farmers markets and those who provide technical assistance to
local food systems on the national level. The innovative training tools and resources
featured throughout the three-day summit offered cutting-edge resources and strategies
to enhance direct marketing efforts across the country.
Also in attendance was Arthur Neal, an alumnus of the U of A agricultural economics
and agribusiness master's program and the current deputy administrator for the transportation
and marketing program of the USDA Agricultural Marketing Service. Neal said, “The
summit provided an invaluable opportunity for business networking, partnering, and
peer-to-peer learning. Attendees addressed training gaps and identified ways that
direct-to-consumer agricultural marketing enterprises can improve the effectiveness
of their day-to-day operations.”
To learn more about the resources and discussions shared at the summit, visit the
summit's webpage, localfoodeconomics.com/agsummit. The website includes presentations, an archive of summit photos and a collection
of direct marketing success stories from across the country.
About the Division of Agriculture
The University of Arkansas System Division of Agriculture’s mission is to strengthen
agriculture, communities, and families by connecting trusted research to the adoption
of best practices. Through the Agricultural Experiment Station and the Cooperative
Extension Service, the Division of Agriculture conducts research and extension work
within the nation’s historic land grant education system.
The Division of Agriculture is one of 20 entities within the University of Arkansas
System. It has offices in all 75 counties in Arkansas and faculty on five system campuses.
The University of Arkansas System Division of Agriculture offers all its Extension
and Research programs to all eligible persons without regard to race, color, sex,
gender identity, sexual orientation, national origin, religion, age, disability, marital
or veteran status, genetic information, or any other legally protected status, and
is an Affirmative Action/Equal Opportunity Employer.
Media Contact: Ryan RuizUniversity of ArkansasDepartment of Agricultural Economics and AgriBusiness(479) firstname.lastname@example.org