UACES Facebook Strawberry initiative seeks input from growers, industry
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Strawberry initiative seeks input from growers, industry

By Fred Miller
U of A System Division of Agriculture
Dec. 19, 2016

Fast Facts:

  • National Strawberry Sustainability Initiative moves into new phase guided by industry input.
  • Strawberry growers, managers, nursery operators, consultants and extension educators are asked to take online survey.

(280 words) 

Related websites:

NSSI homepage: 

Success in the Field ebook:

FAYETTEVILLE, Ark. — The University of Arkansas System Division of Agriculture and its partners in the National Strawberry Sustainability Initiative are seeking input from growers as the multi-state research program enters a new phase of study.

High Tunnel Strawberries

The NSSI is a collaboration among 13 universities conducting research and extension programs to advance sustainable strawberry production. It is supported by a USDA Specialty Crop Research Initiative planning grant and administered by the Division of Agriculture’s Center for Agricultural and Rural Sustainability.

Curt Rom, University of Arkansas associate dean for international education, is a professor of horticulture and NSSI project director. He said the program demonstrates the power of public-private partnerships in moving sustainable agriculture forward for the benefit of both farmers and consumers.

The third phase of the project will develop a research and outreach program based on a nationwide survey of strawberry growers, managers, nursery operators, advisors and extension educators, said Heather Friedrich, program technician in the Division of Agriculture’s department of horticulture and NSSI program manager.

With industry input, research projects will be developed to support and expand strawberry production, Friedrich said.

The survey is available online:

Results of the survey will be used to develop continuing research, out reach and education programs aimed at increasing sustainable production and supply of strawberries to consumers, Friedrich said.

The NSSI was initiated with a grant from the Walmart Foundation that helped fund 26 projects in 13 states that were conducted from 2013 to 2015. The results of those projects were published in an ebook, Success in the Field, available online:

For more information about fruit and other specialty crops in Arkansas, contact your local Cooperative Extension Service agent or visit



The University of Arkansas System Division of Agriculture offers all its Extension and Research programs to all eligible persons without regard to race, color, sex, gender identity, sexual orientation, national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer. 

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Media Contact: Mary Hightower
Dir. of Communication Services
U of A Division of Agriculture
Cooperative Extension Service
(501) 671-2126

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